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“” First well-known customers benefit from targeted branding with ‘SlideAds’ and ‘FlyAds’ Berlin, 20th February 2012 – from 1 March the Berlin online & mobile advertising network launches the official and Agency-wide marketing of two new advertising formats plista: with the new SlideAds “and FlyAds” advertisers can sustainably improve the perception of their brand. The advertisements by plista text / image format (SlideAd”) or flying image format” (FlyAd’) to the individual needs of the respective advertising customers adjusted. plista opts for the slide and FlyAds his proven targeting technology which allows individual reading recommendations and advertisements to the user to deliver, resulting in significantly increased attention and interaction rates leads it. Web site operators, who would benefit from the new plista formats can use this free of charge now. After the user has read an article on a Web page, a content recommendation to a top article appears at the right bottom of the screen with the SlideAds or a relevant advertisement. With the FlyAds an advertising message with the property go horizontally through the screen appears equally at the right bottom of the screen”to be able, after the user has invoked an article.

SlideAds and also FlyAds can used for each page displayed on the home page. Our many advertisers demanded a format that our targeting technology combined with the image ad formats. With our SlideAds and FlyAds we advertisers now offer the opportunity to reach their target audiences with relevant, innovative advertising formats through our targeting technology, and to increase their brand awareness at the same time”, so Dr. Dominik Matyka, CEO and founder of the plista GmbH. Already successful pilot campaigns could be implemented in February advertising with advertising clients such as Deutsche Bahn and Austria. As well, the plista network partners as Frankfurter Rundschau, InFranken.de, Berliner Zeitung and Cologne was enriched Stadt Anzeiger, that even the free implementation of advertising formats use make. For the coming weeks, numerous, new advertisers and Web site operators are in the wings. plista GmbH: plista has been operating since 2009 an online & mobile advertising network and offers innovative advertising formats in the fields of image/text, video and display/IAB, all suitable for performance and branding advertisers. Web page operators plista offers the possibility to integrate of these advertising formats and this creates additional premium advertising inventory. With 60 employees in Germany, Publisher in Germany, Austria, France, Spain, and Slovenia be cared about 1,400.

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